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AGENDA

Date : 27 April, 2022

Venue : Level39, One Canada Square, Canary Wharf, London, E14 5AB

Morning Tea & Coffee- MEMBERS ONLY
9:00 am – 9:30 am
Closed Door Group Session – MEMBERS ONLY
9:30 am – 11:45 am
Event registration opens to all non-members + Networking Lunch
11:50 pm – 12:50 pm
Welcome Address –Payal Raina, Founder, FinTech B2B Marketing
12:50 pm – 1:00 pm
Keynote Presentation: Major Tech Drivers to Watch That Are Shaping the Marketing Landscape in the Coming Decade
1:00 pm– 1:15 pm
Big Bets 2022 and Predictions for 2023 – Looking Forward at Macroeconomics and Regulatory Themes
1:15 pm – 1:45 pm
Discover how Artificial Intelligence and Machine Learning are Reshaping B2B Marketing
1:45 pm – 2:15 pm
Demand Generation and Growth Marketing Strategies to Ignite 2022 Growth
2:15 pm – 2:45 pm
How to Use Hyper-Personalisation as a B2B Growth Hack
2:45 pm – 3:15 pm
TEA AND COFFEE NETWORKING BREAK
3:15 pm – 3:45 pm
Advanced ABM With Personalised Content Automation to Drive Growth and Customer Retention
3:45 pm – 4:15 pm
Digital Transformation – How to Break MarTech Silos to Drive Automation and Operational Efficiency
4:15 pm – 4:45 pm
Winning B2B Data-Driven Marketing Strategy is the Next New Normal
4:45 pm – 5:10 pm
Keynote: What Does an Enlightened Marketing Leader Look Like? What are the Contemporary Behaviours that Marketing Leaders and Rising Stars Need to be Considering, Learning, and Exhibiting?
5:10 pm – 5:20 pm
Closing Remarks and Wrap Up
5:20pm – 5:30 pm
Networking Drinks
5:30 pm – 7:30 pm

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